Top 5 Wellness Apps Performance in Sweden - Q1 2024

In Q1 2024, the top 5 wellness apps in Sweden displayed varied performance metrics in terms of downloads, revenue, and active users. Below is a detailed look at each app's performance based on Sensor Tower data.

Headspace: Sleep & Meditation experienced a steady increase in weekly revenue, peaking at approximately $14K in mid-January. Weekly downloads fluctuated, with a low of 393 in mid-February and a high of 619 in mid-March. Active users saw a gradual decline from 7.8K at the start of January to around 5.9K by the end of March.

Sleep Cycle - Tracker & Sounds saw a peak in weekly revenue of about $12.6K in mid-January. Downloads were highest at the start of January with nearly 2K and lowest towards the end of March with about 1K. Active users remained relatively stable, starting at 40.9K and peaking at 48K in the second week of January, before ending the quarter at around 42.7K.

The Mindfulness App had a consistent revenue stream, with weekly revenue peaking at $5.7K in early January and ending the quarter at around $3.9K. Weekly downloads ranged from a high of 651 in mid-February to a low of 359 in mid-March. Active users fluctuated slightly, peaking at 1.5K in mid-February and closing the quarter at around 1.2K.

Calm showed a peak in weekly revenue of about $6K in late January. Downloads were relatively stable, with the highest being 549 in the first week of January and the lowest at 247 in the last week of March. Active users saw a decline from 8.4K at the beginning of January to about 6.6K by the end of March.

Finally, Waking Up: Meditation & Wisdom had its highest weekly revenue of $5.5K in early January, with a low of $2.7K in mid-March. Downloads were modest, peaking at 227 in the first week of January and dropping to 96 in the last week of March. Active users remained stable, fluctuating slightly around the 1.4K mark throughout the quarter.

For more detailed insights and data, visit Sensor Tower.